For European B2B companies with U.S. ambition

De-risk your U.S. expansion before you scale.

We help European B2B companies validate their U.S. ICP, pitch, proof points, pricing, and sales motion through focused field work with real buyer feedback.

Book a discovery call See how it works

The problem

The U.S. is too expensive to enter on the wrong assumptions.

Most European companies don't fail in the U.S. because the market isn't there. They fail because they scale before they validate. The most expensive mistakes look like this:

Copying the European pitch

The message that wins in Paris or Berlin often doesn't name the pain a U.S. buyer actually budgets against.

Hiring before validating

A U.S. Country Manager or sales hire without a validated ICP, pitch, and sales motion is a very expensive experiment.

Assuming references translate

European proof points rarely carry the weight you expect. U.S. buyers ask for different evidence.

Spending before targeting

Conferences, events, and outreach burn capital fast when you don't yet know which buyer owns the budget.

How it works

Test what is actually winnable — before committing heavier capital.

Operator-led field validation — real boots on the ground, not a market study or an automated report. We narrow the wedge, put it in front of real buyers, and give you a clear recommendation.

Diagnose

A free discovery call to understand the U.S. decision you're facing — hiring, timing, ICP, pricing, or channel — and what evidence you already have.

Validate in the field

Targeted buyer and ecosystem conversations, objection mapping, pitch iteration, and proof-point translation — real buyer feedback, not assumptions.

Decide with confidence

A clear, evidence-based recommendation: invest, narrow, hire, partner, pivot, or pause — with the playbook to act on it.

Engagements

Scoped, senior, and matched to the decision in front of you.

2–3 weeks

U.S. Readiness Sprint

For companies early in their U.S. thinking. Are you ready — and what would need to be true before you invest?

U.S. readiness assessment
ICP & buyer mapping
Recommended next step

3 weeks

U.S. Revenue Path Design Sprint

For leadership teams facing an urgent U.S. decision — a hire, a board question, a budget commitment.

First-wedge definition
Positioning & proof-point translation
Concrete U.S. revenue path

60–90 days

U.S. Field Sprint

Full field validation: your wedge tested through real buyer and partner conversations in the U.S. market.

Targeted buyer conversations
Partner & ecosystem mapping
Sales playbook V1 + recommendation

Ongoing

Advisory

Senior support after a sprint or around a key hire — founder coaching, Country Manager de-risking, execution support.

Founder / executive advisory
Country Manager path design
Post-sprint execution support

Every engagement starts with a free discovery call and is scoped to the specific decision you need to make.

Who we are

Two U.S.-based operators with European roots.

We've sat on both sides of the Atlantic — building, selling, and translating European products for U.S. buyers — and we've both called New York home for years. Practical, senior, hands-on.

We met at Criteo in 2008, when it was a startup of about 60 people in Paris. Over the next 13 years, we helped build it into a NASDAQ-listed global adtech leader — Olivier relocating in 2009 to open the U.S. market from zero, Pierrick scaling customer success into a global organization spanning the U.S. and Europe.

The first 18 months in the U.S. taught us the expensive way: misread buyers, a European playbook that didn't translate, roughly $2.7M spent on wrong assumptions. The turnaround — local leadership, onboarding rebuilt from three months to two weeks, packaging and pricing redesigned for how U.S. companies actually buy — is what made the U.S. one of Criteo's largest markets. That 18-month detour is exactly what we help our clients skip.

$Pierrick Joliveau$

Pierrick Joliveau

Co-founder

18+ years scaling B2B tech across the U.S. and Europe, including 13 at Criteo — where he grew retail media customer success from a 5-person team into a 60-person global organization serving hundreds of retailers across 10 countries. Since then: VP of Customer Success at Kevel and Potloc, lifting net revenue retention from 94% to 103%, and fractional CCO to B2B SaaS scale-ups. Pierrick turns the U.S. decision into an operating plan — commercial process, post-sales motion, and AI-ready revenue operations.

Olivier Kivitidi

Co-founder

15+ years launching and scaling platform businesses on both sides of the Atlantic, at the intersection of go-to-market and product. One of Criteo's first 60 employees, selected by the CEO to open the U.S. market — signing 50+ accounts and hiring the company's first U.S. and U.K. teams — he went on to lead Fortune 500 client strategy (Walmart, Estée Lauder, Macy's), working hand-in-hand with product teams to adapt Criteo's offering to U.S. buyers. At Meta, he led the cross-functional effort that brought the Marketing API back to the core of the ads product strategy, advising partner executives on integration and monetization. Olivier sharpens ICP, pitch, and proof points so they land with U.S. decision makers.

Get in touch

Facing a U.S. decision?

Whether to hire, enter now or wait, which ICP to target first — a 30-minute discovery call will tell you whether we can help de-risk it.

Book a discovery call

No pitch. Just a working conversation about the decision in front of you.