De-risk your U.S. expansion before you scale.
We help European B2B startups and scaleups validate their U.S. Ideal Customer Profile (ICP), pitch, proof points, pricing, and sales motion through focused field work with real buyer feedback.
The U.S. is too expensive to enter on the wrong assumptions.
Most European companies don't fail in the U.S. because the market isn't there. They fail because they scale before they validate. The most expensive mistakes look like this:
Copying the European pitch
The message that wins in Paris or Berlin often doesn't name the pain a U.S. buyer actually budgets against.
Hiring before validating
A U.S. Country Manager or sales hire without a validated ICP, pitch, and sales motion is a very expensive experiment.
Assuming references translate
European proof points rarely carry the weight you expect. U.S. buyers ask for different evidence.
Spending before targeting
Conferences, events, and outreach burn capital fast when you don't yet know which buyer owns the budget.
We test what is winnable before you commit heavier capital.
Operator-led field validation — real boots on the ground, not a market study or an automated report. We narrow the wedge, put it in front of real buyers, and give you a clear recommendation.
Diagnose
A free discovery call to understand the U.S. decision you're facing — hiring, timing, ICP, pricing, or channel — and what evidence you already have.
Validate in the field
Targeted buyer and ecosystem conversations, objection mapping, pitch iteration, and proof-point translation — real buyer feedback, not assumptions.
Decide with confidence
A clear, evidence-based recommendation: invest, narrow, hire, partner, pivot, or pause — with the playbook to act on it.
Three phases, twelve months, no blind bets.
Each phase de-risks the next: you invest more only when the evidence says you should. Every company arrives at a different point on this path, and the audit tells us where you are, so you only run what you actually need.
The audit always comes first: it tells us (and you) exactly what phases 2 and 3 should contain. And every engagement starts with a free discovery call, scoped to the specific decision you need to make.
Two U.S.-based operators with European roots.
We've sat on both sides of the Atlantic — building, selling, and translating European products for U.S. buyers — and we've both called New York home for years. Practical, senior, hands-on.
We met at Criteo in 2008, when it was a startup of about 60 people in Paris. Over the next 13 years, we helped build it into a NASDAQ-listed global adtech leader — Olivier relocating in 2009 to open the U.S. market from zero, Pierrick scaling customer success into a global organization spanning the U.S. and Europe.
The first 18 months in the U.S. taught us the expensive way: misread buyers, a European playbook that didn't translate, roughly $2.7M spent on wrong assumptions. The turnaround — local leadership, onboarding rebuilt from three months to two weeks, packaging and pricing redesigned for how U.S. companies actually buy — is what made the U.S. one of Criteo's largest markets. That 18-month detour is exactly what we help our clients skip.
Pierrick Joliveau
18+ years scaling B2B tech across the U.S. and Europe, including 13 at Criteo — where he grew retail media customer success from a 5-person team into a 60-person global organization serving hundreds of retailers across 10 countries. Since then: VP of Customer Success at Kevel and Potloc, lifting net revenue retention from 94% to 103%, and fractional CCO to B2B SaaS scale-ups. Pierrick turns the U.S. decision into an operating plan — commercial process, post-sales motion, and AI-ready revenue operations.
Olivier Kivitidi
15+ years launching and scaling platform businesses on both sides of the Atlantic, at the intersection of go-to-market and product. One of Criteo's first 60 employees, selected by the CEO to open the U.S. market — signing 50+ accounts and hiring the company's first U.S. and U.K. teams — he went on to lead Fortune 500 client strategy (Walmart, Estée Lauder, Macy's), working hand-in-hand with product teams to adapt Criteo's offering to U.S. buyers. At Meta, he led the cross-functional effort that brought the Marketing API back to the core of the ads product strategy, advising partner executives on integration and monetization. Olivier sharpens ICP, pitch, and proof points so they land with U.S. decision makers.
Facing a U.S. decision?
Whether to hire, enter now or wait, which ICP to target first — a 30-minute discovery call will tell you whether we can help de-risk it.
Book a discovery callNo pitch. Just a working conversation about the decision in front of you.